Advertisement In Running For Entrepreneur Awards

An innovative online bathroom retailer is in the running for two national awards to celebrate entrepreneurial excellence.

Coventry-based Luxury For Less, which trades as, is through to the final in two categories in the Great British Entrepreneur Awards.

Founder and CEO Chris Li, aged 30, is a finalist for Young Entrepreneur of the Year and the company is shortlisted for Retail Entrepreneur of the Year.

Chris started the company in his spare bedroom just seven years ago and has been at the forefront of an online transformation in the bathroom industry selling furniture, equipment and accessories direct to the public via

The fast-growing company turned over £14 million in 2012 and secured an £8.5 million investment by ISIS Equity Partners in July this year, enabling a £5 million relocation to allow significant expansion.
Chris said: “I’m delighted to reach the final in two categories in the Great British Entrepreneur Awards.

“The entrepreneurial spirit upon which the company was founded runs right through the heart of our business and continues to drive innovation and growth which means that we are able to constantly challenge market leaders.”

The Great British Entrepreneur Awards, taking place on Tuesday, November 19 at the Grand Connaught Rooms in London, are set to become the recognised standard of excellence amongst entrepreneurs.
The inaugural awards ceremony will acknowledge and celebrate the contribution and inspiration provided by entrepreneurial businesses.

Simon Burton, founder of the Great British Entrepreneur Awards, said: “The entries we have received for the Great British Entrepreneur Awards can only be described as awe inspiring. The quality has been outstanding.

“The judges have had the extremely difficult task of whittling the great and good of the entrepreneurial community down to the very best and we are delighted by the companies that have made the shortlist.
“The Awards Ceremony itself in November will be a night to remember, with VIPs from the worlds of business and entrepreneurship gathering to celebrate entrepreneurial spirit in the UK.”

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