Affinity Staffordshire’s Summer Beach returns for another year

Summer has officially started at Affinity Staffordshire as the indoor beach returns for another year. This summer will see 6 weeks packed full of fun, free activities and amazing discounts for you and your family to enjoy.

Following on from the success of last year’s indoor beach and the centre’s relaunch in May, Affinity Staffordshire has extended the beach to include a soft play area for children to enjoy, as well as activities and entertainment for the whole family. Throughout the summer, Affinity Staffordshire will host ‘Fun-day Wednesdays’ every week that will feature craft workshops and cartoon character appearances throughout the day.

To kick-off summer, Affinity Staffordshire teamed up with local radio station Signal 1 to host an all-day ‘Flip Flop Friday’ event in aid of the Donna Louise Trust. Presenters from Signal 1 hosted their shows live from the shopping centre where the indoor beach, summer refreshments and exclusive discounts were available for shoppers to kick back and relax with after a successful day’s shopping.

Affinity Staffordshire further supported fundraising and awareness for the Donna Louise Trust with a charity raffle, giving shoppers the chance to win vouchers, freebies and discount codes from a range of stores such as Terraces, Pavers and The Fragrance Shop.

Sue Sweatmore, centre manager at Affinity Staffordshire, commented “We are really excited to be relaunching the Summer Beach. It gives visitors a central hub for fun, socialising and entertainment all summer and all for free! And, set against the backdrop of our fabulous outlet stores with discounts up to 60% off RRP, it’s the perfect opportunity to stock up on summer essentials, whilst having fun.”

The summer event is open now and will run at Affinity Staffordshire until 2nd September. For more information visit: