A Guide To Article Marketing
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Last Updated: 3/6/2010 12:08:53 PM
Summary
Do you own a website that youd like to see at the number 1 spot in Google? Have you heard people talking about how easy and effective article marketing is, and are you wondering - Whats it all about, how do I get started, and what can I expect? If so, youre in the right place, because Im about to give you an introductory guide to article marketing to help you get started.
Article
How does Article Marketing work?
Online publishers are literally crying out for content. Many
website owners want a steady stream of content that they can
publish on their site but that they don't have to create
themselves. This is where you come in.
You write educational articles on your topic geared towards the
needs of your target readers, and then you submit your article to
article directories and other online publishers.
What's in it for you?
Along with every article you submit, you will also include an
author bio, also known as a resource box. In this author bio, you
will tell a little about yourself and your business, give the
reader a reason to visit your website, and then provide a link to
your website.
Every time the article is published and re-published, your
resource box is included along with the article, and you create
increasing opportunities for people in your target market to click
the link in your resource box and reach your website. You also
build links to your site, which is effective at elevating your
search engine ranking for your keywords.
How do I start Article Marketing?
It's very simple--just start writing and submitting articles. For
example, if your website is an online bookstore, you can write
articles that are reviewing books. Or if your website is for your
ski instruction business, then your articles would be on topics
associated with teaching people to ski.
Also write a resource box--usually anywhere from 400-450
characters long. Include your name, a little about you and your
business, an incentive for the reader to visit your website, and
then a link to your site. Take some time to carefully construct
your resource box, because this is your pot of gold at the end of
the rainbow. A well-written resource box can make a big difference
in the number of readers who decide to visit your website.
Why is Article Marketing so popular?
The main reason why people do Article Marketing is to get that
precious link in the resource box that leads back to their site.
Why is that link so important?
People can read your article and then click the link in your
resource box and be directly taken to your site.
Here's another perk: Search engines (such as Google) will
calculate the number of links you have going to your website, which
will influence your website's search engine ranking, which will in
turn impact the number of visitors to your website. A higher
ranking in Google produces more traffic.
What can I expect?
Article Marketing is a perennial favourite tool for building
traffic to a website because it:
- is easy to do (pretty much anyone can write an article on
their area of specialty and have it accepted by publishers)
- produces reliable results over the long term. Some people see
results right away, but I just want to be clear that most of the
time you will need to submit articles over the long term in order
to see the results you're looking for. Many amateurs give up in
frustration when they don't see results immediately, but that is
good news for anyone who is prepared to make a longer
commitment--less competition!
Are you ready to get started?
The first article is the most challenging, but that's only because
you're not used to it yet. After you're written a few articles,
you'll become more comfortable with the process, and before you
know it you will be marketing your website like a pro!
The Author
Steve Shaw is an article marketing expert and founder of the
popular submit article service http://www.submityourarticle.com
used by thousands of business owners. Discover how to use the power
of article marketing to reach thousands of potential prospects for
your website - download a powerful free report on successful
article marketing from http://www.submityourarticle.com/report