New face of campaign to promote occupational therapy as a profession nationally

Pictured above: Lin Barnett – the face of a national campaign to promote occupational therapy as a profession


A south Staffordshire student occupational therapist is the face of a national campaign to promote the profession across the country.

Lin Barnett, who works in the Rehabilitation Unit at Sir Robert Peel Hospital, Tamworth, features in the national Hear My Story campaign and her face appears on buses nationally and on bill boards in and around the Birmingham area.

Lin, who is employed by South Staffordshire Primary Care Trust (PCT) Provider Services, said: “I was invited to take part in a marketing campaign called Hear My Story by NHS West Midlands to promote Occupational Therapy as a profession across the country.

“As part of the campaign I have been interviewed on video discussing the uniqueness of the profession as well as the benefits and opportunities the discipline offers to its graduates.”

The video has been posted on to the campaign website, Coventry University and You Tube. The accompanying poster campaign appears in major cities across the country on bill boards and public transport.

“The campaign culminated with an open day where I was able to promote the profession further to prospective students,” Lin added.

“I have really enjoyed the opportunity to be able to sell occupational therapy as a profession and inspire others to consider it as a career. It is a professional where we fundamentally believe in the right for patients to guide their own treatment and I have been able to translate that message in a way that is accessible to all people both novice and expert.”

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