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Export success is plain sailing for Leicestershire’s Sea-Band

Hinckley based healthcare company Sea-Band Ltd is sailing through the recession with increasing exports – thanks to the help of UK Trade & Investment. 

The firm, which already exports its anti-nausea wristband worldwide, continually invests in export markets and uses advice and support offered by UKTI to research new markets for their product.

Marketing manager Paul Joels explained that in April last year company bosses went on a UKTI-organised trade mission to Russia, which they followed up by using UKTI’s Overseas Market Introduction Service (OMIS) to help research and find distributors in Latvia and Estonia.

Said Paul: “Their help has been quite far-reaching, whether it’s helping us find the right people to talk to in these countries or putting together briefs to identify who we need to see overseas.”

Through the OMIS, the local embassy gets involved, making contacts with relevant companies and setting up meetings.

Added Paul: “It makes life a lot easier than just cold calling. The company I’m meeting has a bit of knowledge about who we are and embassy support always adds a little bit of weight to our visit.”

Now Sea-Band is commissioning another two reports with a view to exporting to Slovakia and the Czech Republic – the only two EU countries to which the firm does not currently export.

And Paul said the firm is then keen to look further afield to India where they will use UKTI’s help, in the form of trade missions and the OMIS, to help them place their product there.

Despite the current economic climate Sea-Band is growing. This year alone the firm has launched a new product in the UK, implemented its first UK print media advertising campaign to take advantage of better pricing and gone through a complete re-branding process for their staple product – the Sea-Band.

The Sea-Band acu-pressure wristband is mainly bought for travel sickness, but has been clinically proven to relieve morning sickness, as well as chemotherapy and post-operative induced nausea.

Said Paul: “The success of Sea-Band is all down to the company’s export work. Of course there are lots of factors, but ultimately it is due to our export work that we are not reliant on any single currency for success.”

Tim Jelley, International Trade Adviser said: “The fact that Sea-Band is thriving in this climate is testament to the value of export. Working with UKTI can give significant support to those businesses who want to obtain business overseas and hopefully give them the security of knowing that they are not reliant on one single currency for success.”

Any company wanting to increase their export sales should contact the UKTI International Trade Team on 0845 052 4001.

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