Marketing communications agency Plinkfizz based in Newcastle-under-Lyme, Staffordshire, has joined forces with award-winning agencies across the UK to secure a place on The Government Communication Service (GCS) and Crown Commercial Service (CCS) Communication Service framework for PR.
As part of The Hyperlocal Everywhere™ Network, Plinkfizz will now be eligible to bid for and deliver government campaigns, using its specially developed hyperlocal approach designed to engage and mobilise communities.
Managed by Spring, the network offers five award-winning regional strategic communication specialist agencies including Freshfield in the North West, The Karol Marketing Group in the North East, purplefish in the South West, Spring in the South East and Plinkfizz in the Midlands.
Trust in brand messaging increases when delivered in a local context*. The network offers some of the best marketing talent in the country with direct access to regions in order to get to the heart of a specific geographic or demographic community. Designed as a platform for marketing communications and specialising in immersive community engagement, the network will enable GCS to better engage with people across the regions, as well as in the key towns and cities in the UK.
Fiona Hawkins, owner and managing director of Plinkfizz, said: “We are really pleased that The Hyperlocal Everywhere network has been selected for The Communication Services framework. Communities are so important. They’re the social fabric of our nation. The agencies in our network all have a proven track record in regional consultation as well as national brand campaigns, so the network makes sure that communities are at the heart of our communications activity.”
The Hyperlocal Everywhere Network is perfect for organisations or brands looking to expand into a new market or looking for ultra-effective targeting as its unique approach connects with the people in geographical, real or virtual communities. It uncovers in-depth knowledge of a community, identifying what its needs are, how it talks amongst itself and with others, who influences it, its hopes and fears, and what makes it tick, ensuring minimum wasted spend and maximum impact. The network engages on the ground, with real people, delivering fundamental impact at grassroots level.
The Hyperlocal Everywhere Network agencies look after a range of national and local brands. These include EDF Energy, Arts Council, The Manufacturing Advisory Service, United Kingdom Atomic Energy Authority, Master Locksmiths Association, Blood Bikes, The Children’s Foundation, The Original Cottage Company, North-West Aerospace Alliance, New Anglia Local Enterprise Partnership, Osram, Redrow Homes, Lancashire County Council, Suffolk County Council and Essex County Council.
*As identified in the Government Communications Plan 2016/2017.