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Bristol Street Motors unveils remodeling of Birmingham dealership

BristolBristol Street Motors has unveiled the results of a £1million investment in a large-scale re-modelling of its Ford dealership in Birmingham.

The investment saw Bristol Street Motors Ford Birmingham, which was the company’s first dealership nearly a hundred years ago, transformed into a state-of-the-art dealership with a brand new body shop, new offices for service reception and an upgraded showroom.

The former body shop at Ford Birmingham, which is located on the city’s Bristol Street, has been demolished and a raised car display deck constructed at the rear of the building with capacity for between 40 to 50 additional used car display spaces and additional parking for customers.

Other improvements include a new drive through, a ramp linking the used car display at the front of the dealership and the raised used car display deck at the rear. A new passenger lift will link the lower undercover customer car parking to the upper display deck and showroom/service reception.

The refurbishment also saw the relocation of the service reception to new offices in the showroom, while the previous service reception has been demolished to create additional external space. The new passenger lift provides direct customer access to the service reception area.

The showroom itself has been upgraded with new furniture, lighting and display boards and new customer facilities. In addition, the Transit Centre now has a new glazed frontage with vehicle access doors and the parking layout has been reconfigured to improve the flow of traffic in and out of the dealership, ensuring easier access for customers.

Bristol Street Motors Ford Birmingham is also an official Ford Store, meaning that the dealership will have exclusive rights in the area to sell a number of Ford’s most prestigious models including the GT, Focus RS and Prestige models. The site is the only Ford dealership in the area to sell the Prestige brand and is the first to sell the new Ford Vignale model.

Martin Leach, general manager at Bristol Street Motors Ford Birmingham, said: “I am delighted with the investment in the dealership, which has seen refurbishment across virtually all the areas.

“It has significantly improved the customer experience for everyone coming into our dealership, whether they are new or existing customers, as well as for our colleagues working at the dealership.

“We’re excited to finally reveal the result of the major refurbishment and we hope to continue serving the local community where Bristol Street Motors began.”

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Automotive & TransportWest Midlands