8 reasons to include telemarketing in your marketing mix
Author: DJR Marketing Solutions Ltd
Last Updated: 6/15/2009 4:45:44 PM
Summary
If you've ever wondered whether you should include telemarketing in your marketing mix, here are 8 reasons (and the answer is yes).
Article
1. Telemarketing is tangible - it's results-driven and provides
you with a quantifiable outcome which makes it easy to measure and
evaluate whether your campaign is successful or not.
2. You're targeting the decision maker - the person you
need to speak to directly to get an outcome. So there's no
time-wasting speaking to the wrong person!
3. You work with a defined target market selecting the
database by sector, company size, location, number of employees or
turnover.
4. If done properly, telemarketing is personal - you build
a rapport with the person you're speaking to. It's also a two-way
communication process which you don't always get with other forms
of marketing.
5. Information from all telephone conversations including
outcomes, is recorded and can be used to inform your future
marketing activities.
6. You can get immediate results with telemarketing -
appointments can be set for you by the telemarketer at the time of
the call so there's no delays.
7.Telemarketing is an effective use of time. In the time it can
take to attend one face to face meeting, a telemarketer can have
spoken to 15-20 decision makers and got an outcome.
8. Telemarketing is a cost effective marketing tool. Teams
can make approximately 100+ dials in a day and can speak to 30-40
decision makers.
This article was kindly supplied by DJR Marketing Solutions Ltd
of 5 Shaw Park Business Village, Shaw Road, Wolverhampton, West
Midlands. DJR Marketing Solutions delivers 100 per cent
outbound business to business telemarketing campaigns and work
across all sectors for a range of UK based companies from SMEs to
multi-nationals. For more details Tel: 01902 716869 or
visit http://www.djrmarketing.co.uk
Published on Midlands
Business News, Business News for the Midlands: 15/6/09