Pictured: Rebecca Scully, managing director of Smarts 

Birmingham PR agency, Smarts, is celebrating after winning 14 consecutive new business pitches in the last 12 months.

Picking up in excess of one new client a month, the agency now has an eye on recruiting more staff as 2012 progresses.

The award-winning agency has been awarded contracts across a variety of sectors. These included both Merry Hill and Derby Westfield centres, Office Depot, Midlands law firm, Shakespeares, gypsum fibre board manufacturer, Fermacell and outsourced services specialists, the Resource Group. In addition to this raft of new business wins, the company has also maintained a 100 per cent retention rate across its existing client portfolio.

Rebecca Scully, managing director of Smarts, said: “It’s been an incredibly positive 12 months for us in what has been quite a tough marketplace in which to do business. What has been the most pleasing for us is that 80 per cent of our pitches have come from referrals from existing clients, which means we’re getting the only thing that matters right – making clients happy.”

To deal with its increased workload, the company has also welcomed new members of staff during this period, in a variety of roles.

Rebecca added: “We’re really passionate about promoting from within and also recruiting the brightest graduates. It is a policy that has worked well for us and one that is at the core of our business.”