Proactive International PR – the UK based international multimedia public relations consultancy – has won a contract to provide PR and television services for this year’s ECOC exhibition, Europe’s largest optical communications exhibition, which will be held in Amsterdam in September.
Nexus Business Media, which organises the event, has enlisted Proactive PR’s services to help boost exhibitor and visitor numbers at what is already Europe’s leading optical communications event. It also expects to attract an increasing number of speakers to participate in the Market Focus presentations, which have become increasingly popular year-on-year. In addition, Proactive PR will be delivering the exhibition’s own television channel, ECOC TV, during the event.
“Having worked with ECOC previously, we are thrilled to have the opportunity to further support Europe’s number one event for optical communications and to help build its growing reputation as a showcase for the industry,” said Proactive PR Managing Director Brian Dolby.
ECOC is a key meeting point for the fibre optic communications technology industry, from manufacturers and suppliers to service providers, and attracted over 5,000 visitors in 2011. FTTH Council Europe, Deutsche Telekom, France Telecom, Verizon, Cisco, Google, Oclaro and Huawei are just some of the leading names which have previously taken part in the Market Focus presentations.
“Amsterdam has excellent business links and we think it’s the perfect location for this year’s ECOC Exhibition. The 2012 event is set to draw a large crowd and we already have exciting plans for the Market Focus which will help cement ECOC’s reputation as a leading exhibition in its field,” said Nexus Business Media Events Manager Beverley Lucas.
“Proactive PR has previous experience in optical communications and will help us to take ECOC to the next level and build on our multimedia capabilities as we move forward,” she concluded.
Proactive PR operates in around 100 countries. Its experienced core teams are based in Nottingham and West Sussex, delivering highly experienced PR services and the latest multimedia techniques.