Proactive International PR, the UK-based international multimedia PR consultancy, is to work with global events specialists Tradefair to provide public relations support worldwide for Tradefair and its clients.

Tradefair has been established for more than 20 years, helping some 5,000 companies build business in the UK and worldwide, through professional, efficient and cost-effective participation in global events. As well as direct support, Tradefair has a network of partners across 30 countries. As part of the new relationship, Proactive PR will offer Tradefair's services to its own expanding customer base.

"We have built a global reputation by supporting companies across the whole range of activities involved in major exhibitions, conferences and other events and I'm delighted to be working with Proactive PR, who share our global reach and commitment to world class standards of delivery," said Tradefair Managing Director Mark Birchall.

Proactive PR has built a strong reputation around its work at conferences and exhibitions and has experience of working with both organisers - such as at the giant CommunicAsia exhibition in Singapore - and its own customer base of largely technology companies and organisations. CommunicAsia will present a major opportunity for Proactive PR to work with Tradefair's UK based exhibitors.

"With our experience of working at the industries major exhibitions, and Mark's world class event specialism's, we are very excited at the total package we can now offer to UK companies looking to make their mark in the world," said Proactive PR CEO Brian Dolby.