Pictured: (l-r) Laura Masters, Rachel Wilkinson
(QualitySolicitors), Chris Jones (Worcester Warriors) and Cyril
Arridge (QualitySolicitors Parkinson Wright)
Worcester has been chosen as one of over 100 new locations for
the massive expansion of the UK's first national legal brand,
QualitySolicitors, as law firms prepare for 'Tesco law'.
Leading local law firm, Parkinson Wright has been selected
amidst strong competition to become a QualitySolicitors firm. In a
move destined to change the face of the UK legal market,
QualitySolicitors, described as the "next generation legal brand",
plans to launch a QualitySolicitors law firm in every major UK town
and city. This latest launch of new QualitySolicitors firms will
take the number of locations to over 200, as the brand moves closer
to its goal of providing the first recognized 'household name' for
legal services.
The brand's expansion comes ahead of massive changes due to take
place in the legal market. These changes, dubbed 'Tesco law', will
allow banks and retail brands to provide legal services for the
first time from October 2011. In an effort to stay ahead of this
new competition, QualitySolicitors firms are required to commit to
providing the highest levels of customer service including a free
first consultation and a same-day response service.
"That", says QualitySolicitors Chief Executive, Craig Holt, "is
just the beginning". "The legal market is going to totally
transform over the next couple of years. We will ensure going to a
QualitySolicitors' branch for legal matters will be as familiar and
easy as calling into a well known bank or opticians. With a range
of innovations in the coming months, we will change people's entire
experience of accessing legal services, making it a much easier and
more enjoyable process. By providing a recognisable and trusted
brand name, we will end the need for the time-consuming and often
stressful task of having to choose between lots of different local
firms."
Firms who apply to become QualitySolicitors firms are required
to undergo a rigorous selection process, with public feedback being
the decisive factor. Now known as 'QualitySolicitors Parkinson
Wright', with offices in Worcester, Droitwich and Evesham, the firm
has rebranded to the distinctive style of the new brand. Managing
Partner, Cyril Arridge commented, "We are delighted our firm has
been chosen and even more so because it is our clients' feedback
that led to us being chosen. It's fantastic news for us and for
Worcestershire, which will benefit hugely from having a
QualitySolicitors firm providing legal services."