Flint Bishop

Spotlight on innovation shines on Birmingham

A major event in the lighting industry is moving to Birmingham in 2012.

The spotlight will turn on the National Exhibition Centre (NEC) in summer 2012 as euroLED hosts its ninth annual exhibition, conference and gala dinner

The event, organised by Birmingham Science Park Aston (BSPA), attracts leading figures in the lighting industry and brings together the latest innovations throughout the  LED and Solid-State Lighting technology supply chain

Solid-State Lighting refers to lighting types that use a variety of light-emitting diodes (LEDs) to illuminate, as opposed to electric filaments, gas or plasma. This innovative form of lighting is said to offer massive energy-saving potential.

More than 2,000 visitors from around 30 countries are expected to attend the event at the NEC on June 13 and 14.

It is hoped that the event will encourage even more international technology innovation events to the city. 

Formerly held at Coventry's Ricoh Arena, it is the first time the popular exhibition, conference and gala dinner has been held at the Birmingham venue, and this relocation to the NEC follows a number of other events from the Ricoh in recent times including TCT live and MM Live.

The move will ensure that euroLED can grow for the future while harnessing the international appeal of the NEC to attract a bigger global audience to the event.

BSPA, which is owned by Birmingham City Council and sees itself as a vital part of the city's regeneration agenda, operates to drive innovation in Birmingham and the West Midlands region.

Sarah Curtis, New Business Account Manager at the NEC, said: "We are very pleased to be hosting such a prestigious event. EuroLED will bring innovations in technology to the heart of the events scene in Birmingham.

"Growth in Birmingham is key to BSPA's vision and hosting their event at the NEC adds to the science park's aspirations for the future. We will be delighted to welcome delegates to the NEC from the UK, Europe, the US, the Far East and many other parts of the world for euroLED."

The NEC occupies a 610-acre site and is able to offer flexible exhibition and conference space covering 186,000 square metres over 20 interconnecting halls. The venue welcomes around 2.1million visitors every year. The euroLED event will occupy a 3,000sqm exhibition space within one of the halls, with the conference element taking place in the NEC's largest conference space, the Concourse Suite, which will be redressed and transformed for the evening's gala dinner.

Michelle Cleaver, Event s Manager of BSPA, said: "Our move to the NEC in 2012 will allow euroLED to continue its rapid expansion. The space and flexibility on offer at the venue, combined with excellent national and international transport links, means that the exhibition and conference can accommodate the growing band of delegates who want to be first in line for news and information about LED and solid-state lighting.

"We see Birmingham as a leader in regeneration through innovation and euroLED stands out as a leading event for the lighting industry. It is hoped that the move to the NEC will encourage future growth, not just for euroLED, and will help to continue to attract other innovative technology events to our forward-thinking city and region."

 

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Article published by Midlands Business News on 10 January, 2012

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