Pictured: Joanne Turner 

Joanne Turner, the former Bookham and Oclaro global marketing communications manager, has joined Proactive International PR as the global multimedia consultancy looks to further strengthen its team and capabilities.

Proactive PR is already the official PR consultancy for ECOC - the world's second largest optical communications event - and has several clients in this market. As an Account Director with special responsibilities for this sector, Joanne's experience and expertise will support existing clients and projects and help the company grow its portfolio.

"At Proactive, we are building what we expect our clients to see and appreciate as a truly world class organisation and to do that successfully we need world class people as part of it," said Proactive PR Founder and CEO Brian Dolby.

"Joanne fits the bill perfectly and I'm really excited that we have persuaded her to come and work with us as we continue to build our organisation".

Joanne has over 10 years' B2B marketing and PR experience, with particular focus in the optical communications sector, delivering the required communication strategies to help companies grow brand awareness and market visibility. Most recently Joanne has headed up marketing for the Tensator Group revolutionizing the companies approach to marketing and PR.

"I am delighted to be working with Proactive PR and look forward to bringing my experience and knowledge to complement this already established global team," said Joanne Turner.