IntegraSpec recently introduced a unique Insulating Concrete Framework (ICF) system to the UK from Canada. The Birmingham based company was keen to support other local businesses and chose Leicestershire based Creative Agency, Masters Allen Ltd to created their product brochure.

Explaining the benefits of the complex system in a print was a challenge for Masters Allen however they succeeded in a creating a visually strong and easy to understand brochure which guides the reader through the process simply. It is the most comprehensive brochure IntegraSpec has  produced to date.

Phil Griffiths National Sales Manager of IntegraSpec in the UK says: 

"We are really pleased with the brochure. Masters Allen have exceeded what we were expecting with their design and they really got across what our product is about."

Sean Masters, Creative Director of Masters Allen says

"It's great to be able to support a fellow Midlands SME, the IntegraSpec ICF system is genuinely impressive and it was a pleasure to help them introduce such a new product to the UK building market. It's been an enjoyable process."