Flint Bishop

Great response to customer rewards scheme

Pictured: Sales office member Georgina Stokes with some of the Thomas Dudley rewards merchandise

A new rewards scheme launched for trade customers by a long-standing West Midlands company has been hailed a great success.

Thomas Dudley, based at the Dauntless Works in Dudley, is one of the UK's leading manufacturers of bathroom products and supplies its 'Dudley' range of products through plumbers and builders merchants across the country. 

Divisional sales director Roy Seaward commented: "Having only recently launched our ProFit Plus scheme, we are absolutely delighted with the initial response from professional installers. 

"It means that every time an installer buys one of our wide range of products, they'll find a ProFit Plus points sticker inside. 

"This enables them to collect points using a card distributed in Dudley leaflet dispensers at plumbing merchant trade counters and via our new ProFit Plus website. 

"These points can then be exchanged for high street shopping vouchers or Thomas Dudley branded work-wear. 

"Our wide range of products has been designed to make installation and servicing as simple as possible and as such installers nationwide are exceptionally loyal to our brand - the ProFit Plus initiative has been introduced as a loyalty scheme to thank them for their support."

Thomas Dudley has been manufacturing high quality, innovative products in the UK since 1920 and can be contacted via its website at www.thomasdudley.co.uk

 

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Article published by Midlands Business News on 9 January, 2012

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Articles submitted by Thomas Dudley Ltd:



  • New Sales & Marketing Director for Thomas Dudley - click to read
  • Great response to customer rewards scheme - click to read
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