Edgbaston Stadium in Birmingham has just become the first cricket venue in the UK to create an app specifically for Android platforms following the launch to iPhone users last summer.

Designed and built by Cricket World Media, the app keeps cricket fans up to date with the latest domestic and international cricket news from Edgbaston, and is packed with video interviews from Warwickshire County Cricket Club players past and present, including current England star Ian Bell. It also provides a mobile platform to purchase tickets for England's three international fixtures being staged at Edgbaston over the 2012 summer.

James McLaughlin, Commercial Director at Edgbaston, said: "By investing in new technology we're enhancing our customer experience. We've made the ticketing process even easier but also ensure that fans get the latest Warwickshire and England news wherever they may be.

"Whilst we have now taken the app onto Android and iPhone, both versions will receive substantial updates in the coming months and we will also roll out to Blackberry and Windows Phone platforms to enable even more mobile users to keep in touch with the latest news at Edgbaston."

The launch of the app on iPhone came ahead of the third npower Test Match between England and India last summer. At this fixture Edgbaston attracted more than 93,000 spectators and showcased its new £32 million Pavilion Stand to the world.

With the iPhone app and an electronic magazine used as a key part of the venue's marketing strategy, Edgbaston's Commercial Team claimed the Best Use of Digital Media and Best Integrated International Marketing Campaign at the ECB's Business of Cricket Awards.

James added: "As well as delivering an improved customer experience, we're constantly looking at new opportunities that benefit our commercial partners. To date there have been almost 4,000 app downloads, but we expect this to grow substantially when we role this out to the additional mobile platforms later in the year."