Pictured: (l-r) Stuart Welch (RBS), Mike Malhon
(Autochoice), Dean Malhon (Autochoice), Adam Smith (RBS)
Autochoice Car Sales (UK) Ltd, a Coventry based car dealership
has invested further in the servicing side of the business after it
enjoyed a strong second half of trading in 2011. Funding from their
banking partners RBS helped them to open a new MOT station at the
end of last year.
Autochoice operate from the one acre site of a refurbished pub
on the Fletchamstead Highway on the A45. They have been selling
used cars for over 20 years - specialising in one owner vehicles
with full service histories. Towards the end of 2011 the company
opened a new state of the art MOT and workshop facility. It was
officially opened by the Lord Mayor of Coventry and increases the
service provision that the company can offer. As part of this
proposition the company is launching a new ServiceClub to offer
regular customers a professional service, competitively priced
which provides additional benefits normally associated with main
dealers.
The second half of 2011 saw the company increase their turnover
to close to £2million. This level of growth and the opening
of the new service station creates employment opportunities which
the company hopes to continue into 2012.
RBS provided the company with a loan of £50,000 to develop
the new work station, which follows their support in 2009 when they
advanced £350, 000 to purchase and refurbish their
premises.
Dean Malhan, director, Autochoice Car Sales (UK) Ltd said: "The
second half of last year saw strong growth in our turnover from
both our sales and servicing operations. And the introduction of
the MOT and workshop facility provides us with the infrastructure
to grow that side of the business further. This month sees the
launch of our new website which promotes our philosophy of
providing a friendly, professional service at normal "street"
prices. We feel the strong local independent service that we
provide that is proving popular with returning customers. The
ability to reinvest in the company is key to our plans for the
future and we enter 2012 with cautious optimism for another good
trading year. We are thankful to the RBS team, especially Adam, who
has seen the business grow over the last few years and has
understood our requirements."
Adam Smith, senior relationship manager at RBS in Coventry
added: "The company has a long history of successful trading. The
addition of the new workshop facilities allows them to continue to
build two strong revenue streams for the business."