Leading Midlands location app developer, Companion HQ (www.companionhq.com) is sponsoring this year's Virtual Confex exhibition at International Confex, which takes place from the 6th- 8th March 2012 at ExCeL London. 

International Confex is the UK's top show for event organisers. It connects organisers with an exciting range of venues, destinations and support services, providing the perfect forum to do business and source essentials for any kind of event. Additionally, 'Virtual Confex' held in parallel with the exhibition looks at the future of exhibition management by exploring the future of virtual and hybrid exhibitions; from understanding the virtual audience to implementing and delivering high-quality events all within the cyber domain. 

Adam Wright, Companion CEO and Head of Solutions for Black Pepper Software (www.blackpepper.co.uk) will participate in a panel, also comprising UBM, CISCO and Universal WorldEvents looking at the technologies that can be used to make virtual events work.

Companion's core product is a brand-new innovative smartphone application which has been designed for use at exhibitions, conferences, shopping centres and attractions. The app provides visitors with a range of useful, 'real time' information, venue specific navigation and mapping, interaction via embedded social media and real-time analytics to improve both the visitor experience and the business management of venues. 

Adam Wright, Companion CEO, said: "Companion works to bridge the gap between the physical world and the ever expanding digital landscape. It provides a digital platform to communicate and interact with people in a complex venue (and remotely) while also delivering deep insight into how the physical space is being used. Companion has created an app for Virtual Confex to facilitate communication at the event and encourage responses and interaction."

Companion has been used at: BBC Good Food Show; the Motorhome and Caravan Show; the Classic Car Show and BBC Gardeners World.