Following Blue Monday and the announcement at the start of this
year that rail fares will increase, there is brighter news for
travellers hopping across Birmingham city centre.
National Express West Midlands has launched the City Hop, with a
reduced £1 fare for any single journey around Birmingham city
centre. The new £1 fare covers single journeys anywhere
within the city centre including travel to Digbeth, Broad Street
and Aston University.
The aim of the City Hop is to encourage more people to use the
buses, which travel frequently within minutes of each other around
the city centre.
Peter Coates, Managing Director of National Express said: "With
ever-rising petrol and car parking costs, we believe the £1
fare initiative is a real opportunity to increase the number of
people that use the buses. The start of the year is a time when we
look at our lifestyle, consider changes and economise. By
introducing a lower fare, we are offering an added incentive to try
the bus.
"National Express West Midlands has invested in improving the
quality of its buses and we now have our new hybrid buses in
service, providing environmental benefits along with a truly
comfortable and enjoyable travel option."
To promote the City Hop, a team of Hip Hop dancers surprised
city centre commuters going to work in Birmingham. They performed
their "Bus-A-Move" routine and handed out details as they
hip-hopped their way around Colmore Row, Broad Street and the main
city centre routes.