The UK's most visited shopping centre, Bullring, welcomed over 5 million customers during the month of December as it celebrated one of its most successful Christmas trading periods ever.

Over 1.3 million customers visited the centre in the week leading up to Christmas taking advantage of the pre-Christmas discounts offered by selected retailers, whilst a further 240,000 customers visited on Boxing Day making it the centre's busiest Boxing Day in its eight year history.

Over 2,500 people queued along St Martin's Walk from as early as 2am as they awaited the Next sale whilst an additional 1,000 queued from 5am for the opening of the Selfridges sale at 8am.

Tim Walley, General Manager at Bullring, commented: "The final quarter of 2011 saw the opening of the centre's new dining destination, Spiceal Street, and welcomed new retailers such as Vans and True Religion, both new to the region. We've seen in excess of 39 million customers visit Bullring during 2011 and would like to thank our customers and retailers for their continued support. With the Olympics, the Queen's Jubilee and a range of new retailers joining the centre this year, we're looking forward to a successful 2012."