Pictured: Rob Ball

The founder of a Birmingham human resources consultancy which ploughs all of its profits into charities to conserve wildlife in Africa has launched a book to help jobless people back into work.

Rob Ball of Rednal-based Naturally Concerned has launched "Prepare to Impress." The book is sub-titled "Job hunting for the ambitious, frustrated, unemployed and those facing redundancy." It gives advice based on the fact that unemployment is at an 18 year high and job candidates have to rise above the crowd to get employment.

Rob Ball has co-written the book with American life and business coach Tammy Ball - whom he married in November 2011 - with contributions from his daughter and fellow director Natalie Ball.

Naturally Concerned was set up in 2008 by personnel and management expert Rob, who previously held HR director positions at GKN and before that at MG Rover. He established the company in memory of his former wife Alison who died from a brain tumour.

All profits from Naturally Concerned go to Alison's favourite wildlife charities. She was passionate about animal conservation in Africa and travelled there often.

Rob Ball said the book aimed to give job-hunters much-needed inspiration, guidance and encouragement as they struggled to find work in challenging economic times. 

He said, "As firms battle to tighten their belts the challenge of finding gainful employment has never been greater. The competition for each job at any level is increasingly fierce. This means that candidates really need to stand out."

He added, "This book provides expert advice, tips and training that any jobseeker can take advantage of in order to hone their skills, their potential and their appeal to prospective employers." 

Publishers Authorhouse said of the book, "Prepare to Impress is a fantastic support for those feeling the strain as they look for work, boosting their confidence and empowering them in a process that can often feel disconnected and futile. It also offers constructive advice to those looking to find a new job, as well as those who fear redundancy."

"Prepare to Impress" is available from Amazon, or from Naturally Concerned at www.naturallyconcerned.com.

Rob Ball is a former director and head of HR development at MG Rover. He was made redundant when the company collapsed in 2005 and soon after was appointed HR director with GKN Autostructures. He left there to set up Naturally Concerned following his former wife's death in 2008.

Tammy Ball is a Master of Liberal Studies and Bachelor of Business Administration and has spent the last 11 years working for the State of Oklahoma as a specialist in change leadership.

Natalie Ball - a professional actor who trained at Bristol Old Vic - is a co-director in Naturally Concerned and creates training programmes based on role play.