WAA has been identified as being one of the best creative agencies outside of London. The Sutton Coldfield-based agency has been ranked 8th in the annual Recommended Agency Register (RAR) survey, published at the end of December. Over 700 agencies were assessed in the survey, placing WAA in the top 1%.

WAA, whose clients include Halfords Autocentres, Warwick Conferences and 3M, is an independent agency delivering integrated marketing and communication solutions to national and global brands.

Each year, RAR joins forces with marketing and advertising magazine The Drum to compile the RAR Top 100 Agencies outside London. The results are formed by looking at an agency's profitability, growth, efficiency and client satisfaction.

Agencies must be recommended by at least three clients in order to be considered for the register and client recommendations are rated across eight criteria including creativity and innovation, professionalism, strategic thinking and value for money.

Andrew Wilson, chief executive officer at WAA comments: "We are thrilled to have been so highly rated in the Top 100 survey. This year there were 749 agencies outside London eligible to be included in the register so competition was fierce.

"The results highlight that we have a strong and well-respected business which is an important consideration for any client looking to commit their budgets to us.

"We achieved great things for our clients in 2011 and the brilliant ratings we received from the clients who recommended us is testament to this."

This year, WAA has also been named a Sunday Times '100 Best Small Companies to Work For', a top 100 digital agency and has been awarded two stars in the Best Companies survey.