Pictured above: Julie Moore
Marketing Birmingham, the city’s public/private sector strategic marketing partnership, has strengthened its Board with the appointment of two high profile experts in health and academia – as it develops Business Birmingham, the city’s newly launched inward investment programme. Julie Moore, Chief Executive of University Hospital Birmingham and Professor David Eastwood, Vice-Chancellor of the University of Birmingham, will help to raise the city’s international reputation as a centre of innovation for health, research and technology.
Healthcare along with the technology and research led sectors of low carbon R&D, transport technologies and digital media were identified as areas of strength and opportunity for the city by global location specialists, IBM-PLI, and are target sectors for Business Birmingham.
As Vice-Chancellor of the University of Birmingham, Professor Eastwood heads up an organisation with 6,000 staff, 28,000 students and a turnover of £460 million. The University contributes more than £800 million to the West Midlands region. As Vice-Chancellor, Professor Eastwood is leading major projects to develop the distinctive, high quality student experience at Birmingham and to enhance further the University’s research power. Over the next decade the University will invest over half a billion pounds in new campus developments. In addition it will be opening new centres in key locations such as Guangzhou and Chicago as well as India and Latin America.
Professor Eastwood said: “The University sector has a hugely important role to play in generating new knowledge and ideas that can benefit the city. We operate in an environment where the city and the University need to promote themselves internationally and to establish global partnerships. I look forward to working with Business Birmingham in developing international activity and building Birmingham’s reputation as a leading destination for investment in new ideas and technologies.”
Professor Eastwood is joined by Chief Executive of University Hospital Birmingham, Julie Moore.
As Chief Executive of University Hospital Birmingham, Julie Moore leads an internationally renowned hospital with a £520 million turnover that treats 700,000 patients annually, including all military casualties brought back to UK – a highly acclaimed care service. Under her leadership, the hospital opened a new £545 million PFI hospital building on time and on budget last year. University Hospital Birmingham is also host to the Royal Centre for Defence Medicine and the Birmingham Clinical Research Academy. In 2011, the National Institute of Health Research Centre for Surgical Reconstruction and Microbiology was opened at the Queen Elizabeth Hospital.
Pictured above: Professor David Eastwood
Julie Moore is at the cutting edge of healthcare innovation and management and well placed to help Marketing Birmingham showcase this sector strength internationally:
“The unique environment Birmingham offers to develop and implement bench to bedside translational research is being recognised not only regionally but nationally and internationally. Birmingham has the ideal infrastructure to deliver academic, business and clinical excellence that will not only improve quality outcomes for patients, but will also help attract investors and drive economic growth and job creation in the city and wider region.”
Marketing Birmingham is working to align the promotional activities of its visitor economy and inward investment programmes, nationally and internationally, with that of the city’s leading institutions and businesses. Chairman Paul Kehoe believes this joined-up approach will help to raise Birmingham’s global visibility and reputation as a place to live, work and do business.
Paul Kehoe, Chairman of Marketing Birmingham said:
“I’m delighted that David and Julie are joining the board. With these appointments we are building on our work to align the city’s promotion to global audiences, strengthening the message that the city is a hub of cutting edge innovation, expertise and business opportunity as well as being a good place to live and work. The city’s public and private sector is now working more closely together to ensure the Birmingham message comes across loud and clear.
“Both University Hospital Birmingham and the University of Birmingham have international reputations and programmes that see them fly the flag for the city across the world. By aligning this work with our international investment drive we are leveraging existing activity and ensuring that clarity of message.”
Julie Moore and Professor David Eastwood will attend the next Marketing Birmingham Board meeting on 20th April.
For more information on Marketing Birmingham, please visit their website here: www.marketingbirmingham.com
This article was posted by Marketing Birmingham.
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