Pictured: Chesterfield singer Chelsea Redfern takes centre
stage at the launch of 'Get Here', together with (left to right)
director Araam Tehrani, producer David Thornton; David James, Chief
Executive of Visit Peak District & Derbyshire and Andrew Pugh,
Chairman of the tourist board
X-Factor contestant and Chesterfield singer Chelsea Redfern and
pupils from a Bakewell school are helping the Peak District hit the
high notes in a new film showcasing the special magic of holidaying
in the area to a global audience.
Chelsea (17) and young musicians from Lady Manners School have
teamed up with official tourist board Visit Peak District &
Derbyshire to create inspirational footage that will be used to
lure visitors from all over the world to come and stay throughout
2012 and beyond.
Chelsea - who made boot camp and reached the top 16 in the
girls' category of X-Factor 2011 - sings vocals on the song 'Get
Here', a 1990s hit for Oleta Adams, used as a soundtrack for the
tourist board's two-minute film to boost the Peak District's image
as a world-class destination.
Musicians accompanying Chelsea in the film - issued under
licensed agreement with Warner Brothers Music Inc - include pupils
from Lady Manners School on strings, piano and bass guitar.
Songwriter Brenda Russell and Warner Brothers Music have given
Visit Peak District & Derbyshire permission to use the song as
part of a musical and visual magnet to attract more international
tourists.
And the stunning result was premiered to an invited audience in
the Theatre at Chatsworth on Wednesday December 14, before going
viral as part of the tourist board's promotional work with
VisitEngland and VisitBritain.
It also features on the online visitbritain.tv in more than 100
countries, as well as on the tourist board's own
website, www.visitpeakdistrict.com,
www.get-here.tv, YouTube and other websites promoting visits to the
area.
"The words of Get Here are a perfect fit with the fabulous film
footage we have shot to spread the message about the superb variety
of scenery, fantastic range of activities and attractions and
matchless history and heritage the Peak District has to offer,"
said David Thornton, Head of Marketing and Deputy Chief Executive
at Visit Peak District & Derbyshire.
"The original idea came from Lady Manners School pupil Darcy
Rae, whose mum Lindsay works with us here at the tourist board.
We're delighted that teachers and pupils at the school and Chelsea
agreed to get involved, and that Brenda Russell and Warner Brothers
Music have given their blessing to, this imaginative project, which
will give us huge scope to broadcast the beauty of the area and the
benefits of holidaying here across the world.
"Both the words and images perfectly encapsulate the simple, but
effective message we will be trying to convey to prospective
visitors during 2012 and beyond as part of our ongoing marketing
work with the national tourist boards to reach as wide an audience
as possible."
Joss Croft, Head of Marketing at VisitBritain added: "The
romance and splendour of the Peak District has already been
captured in blockbusters like Jane Eyre and The Duchess. To now
have a dedicated film that brings together all the wonderful
experiences that overseas visitors can have in the area is a great
way to spread the word about one of the UK's most beautiful
regions, and an ideal way to encourage more people to come and
enjoy the fantastic range of things to see and do."
Chelsea Redfern said: "I feel so privileged to be involved in
this project, as I am very proud to be from such a beautiful part
of the world. It means so much to have been asked to sing this
well-known track for the film, and I hope I have done it
justice."
Sharon Sansom, Deputy Headteacher at Lady Manners School added:
"At Lady Manners School, we really value being part of our
community, and we were very pleased to be asked to take part.
Students thoroughly enjoyed making the recording, which was a
fitting activitiy at the end of our first year as a specialist
school for music."