WPR was awarded no less than five times at this year's Midlands
CIPR (Chartered Institute of Public Relations) ceremony hosted by
Kriss Akabusi at the Hilton Metropole in Birmingham on 2 December
2011.
The highlight of the evening was winning Gold for the CIPR
Midlands Outstanding Public Relations Consultancy 2011. The agency
has won either gold or silver in this category four times since
2007.
Winner: Gold, Corporate & Business Communications
WPR's B2B team had a stellar night, scooping gold for their FOG
Down The Drain campaign for client BSS Industrial. The judges said
that it had a 'well structured strategy that engaged with a
widespread number of key stakeholder groups. There was a lot of
creative thinking and [it] achieved excellent coverage, well placed
to reach the core target audience.' The campaign also won PR
Campaign of the Year this week at the Construction Marketing
Awards.
Tom Leatherbarrow, head of B2B for Willoughby PR said:
"It was very clear that there was a job for PR to do in
supporting BSS Industrial's move into commercial drainage by
positioning the company as a source of unbiased drainage knowledge.
WPR worked closely with the client to position key product
managers as 'experts' and to help break the sales force out of its
heating comfort zone.
"I am so proud of the team's hard work and dedication, they did
an amazing job and it is very gratifying to see the results
acknowledged by the CIPR in addition to the Construction Marketing
Awards."
Winner: Gold, 'Best Use of Social Media' and Silver, 'Consumer
Relations'
Earlier this year, Willoughby helped bring magic back to life
for the launch of the new Merlin: The Dragon Tower attraction at
Warwick Castle. The main objectives were to generate
widespread awareness, drive ticket sales, increase traffic to the
website by 20% and increase social media followers by at least
50%.
By the end of the campaign, unique visitors to the Warwick
Castle site were 79% up on the same period the previous year, web
bookings were up by 44% and sales of tickets to the attraction were
43% above budget. The campaign also delivered 81 % growth in social
media followers throughout the campaign.
Jane Ainsworth, managing director said; "This was a phenomenal
success, much of which can be attributed to the PR campaign. The
team worked long and hard to generate a grand total of 167 pieces
of coverage across; regional, national, broadcast, trade and
online.
Judges found it to be 'A clever, well-executed campaign which
started on social media and moved into traditional media. Exciting,
fresh and different - truly magical!!'
Winner: Silver, External Newspaper or Magazine
WPR's longstanding client Worcester, Bosch Group's Installer's
Choice newsletter is a 20-page A5 magazine which is published nine
times a year and distributed to 76,000 installers across the UK.
The external magazine has a readership equivalent to many industry
trade titles and is used by installers as an essential reference
guide and selling tool for their own customers. Willoughby PR's
brief is to write and design Installer's Choice ensuring that the
quality of the magazine remains of the very highest order.
514 new installers have now enrolled on Worcester's in-house
training courses as a direct result of the magazine, which has seen
a 43% increase in circulation and a 41% increase in competition
entries over the last 12 months. 10 key trade press editors are
also now included on the circulation.
Jane Ainsworth, managing director continued; "At the start of
the year, we set out as a team to implement a specific strategy to
overcome the economic troubles we are all facing today. So far, it
has paid off thanks to widening our experience, increasing our
marketing activity and doing everything we can to retain both
existing staff and existing clients. I am absolutely delighted we
were awarded Most Outstanding Public Relations Consultancy, a
fantastic end to the year."
For more information about Willoughby PR, please visit their
website here: www.willoughby-pr.co.uk