Pictured: (back) Sue Jackson, HB&O (front l/r) Marianne
Taviner and Nicola Richardson, Vortex Creates
A creative Midlands company aims to have the corporate market
wrapped up after creating a unique Christmas gift.
Vortex Creates, based in Offchurch near Leamington, has taken
its first steps into the corporate services market after creating a
unique Christmas tree crafted completely from folded book pages and
glue for Leamington and Coventry-based financial experts Harrison
Beale and Owen.
The stunning 7ft creation took around 24 hours to make and
included more than 500 plain pages from books. It was designed
after directors Marianne Taviner and Nicola Richardson approached
HB&O with the idea of creating a Christmas tree which captured
the personality of the organisation.
"We know HB&O well, as they have been our accountants since
we first set up in 2008, and we knew they were open-minded enough
to try something a bit different," said Marianne.
"The idea was that the Christmas tree would be practical but
also eye-catching enough to draw attention and illustrate what the
company was all about.
"The fact it is constructed of book pages reflects the
accountancy element and the decorations are jelly bean numbers and
baubles to capture HB&O's imagery and slogan 'more than just
bean counters' from its branding.
"It wasn't as easy as you might think, it turned out to be a bit
of a crash course in origami and paper rolling, but it was
definitely worth all the effort in the end!"
The company has worked on many large events in the past
producing costumes and converting spaces for events such as the
Notting Hill Carnival and Coventry's Godiva Festival.
Now Vortex Creates is targeting the corporate market and is
offering organisations access to creative branding, product
launches and exhibition services among others.
Nicola said: "We want to help organisations stand out from the
crowd and through our experience and expertise we are able to help
companies approach marketing and events in a completely different
fashion to traditional marketing firms.
"If someone can imagine it, we can create it - and if they can't
imagine it, we can create it anyway!"
The new HB&O Christmas tree is situated in the main
reception of the company's Highdown House offices, in Leamington,
and has already raised a few eyebrows with visitors.
Mark Ashfield, director at HB&O, said: "It would be fair to
say our tree stands out from your typical office Christmas
tree!
"Almost everyone who has seen it has commented on how impressive
it is.
"I think Marianne and Nicola have done a fantastic job and to be
able to capture the company branding in such a visual and unusual
fashion is a very impressive achievement."
For further information about HB&O, please visit their
website here: www.hboltd.co.uk