Pictured: Part of Tank PR's brief will be to promote We Are Nottingham's work to attract visitors into the city centre at night 

Nottingham based public relations agency Tank PR has been appointed by We Are Nottingham as its retained agency following a three-way pitch.

As the Business Improvement District (BID) for licensed venues in the city centre, We Are Nottingham is committed to making the city a vibrant and safe place to visit. Tank PR will be tasked with promoting the BID's work and key events as it approaches a crucial renewal vote amongst its levy payers next year.

Tank PR has previously worked for We Are Nottingham on a project basis, executing campaigns for both the Nottingham Food and Drink Festival 2011 and Purple Flag Week.

Commenting on the appointment, Sylvia Oates, chief executive of We Are Nottingham, said:

"Tank PR has a sound understanding of the way that we work with licensed venues in the city and the benefits that the BID brings.

"The team has achieved impressive results for us in the past and I'm confident that they have the experience to help us promote everything that we do as our levy payers begin to decide if they want to renew the BID for a second term."

Martin Stone, account director at Tank PR, added:

"As a Nottingham-based business, we are true advocates for the city and working alongside We Are Nottingham is the perfect way to express this. The main objective of the account is to help move the BID into its second phase and we are more than ready for that challenge."

The We Are Nottingham account win rounds off a hugely successful year for Tank PR, which has seen the agency's client portfolio grow significantly. Earlier this month it was announced that Tank PR had also been appointed as the retained agency for retail credit and loyalty specialist Ikano Financial Services.