TAMBA has helped Butlins to celebrate its 75th anniversary with
the creation of a viral game, Happy Days.
The digital marketing company was appointed to design and manage
the online game to help drive traffic to the Butlins website and
increase awareness of the different family activities at the UK
resorts in Bognor Regis, Minehead and Skegness.
In the four months since its launch, the game has been played
over 1 million times and has topped the European Viral Game Charts,
reaching number two in the worldwide chart.
Kay Hammond, CEO of TAMBA, said: "Players act as a guide,
helping the guests visiting Butlins to reach their preferred
destination by placing them in different areas within a timeframe.
By helping more guests, players move through different levels,
earning points and increasing their chances of being awarded with
their own famous red jacket.
"We've been really pleased with the reaction since its launch.
The game was organically seeded and didn't use any paid-for
advertising, demonstrating how cost-effective this medium has been
in promoting Butlins".
Players have the opportunity to share the game with their
friends and followers on social networking sites, appearing in news
feeds and encouraging others to take part.
Jae Hopkins, head of communications at Butlins, said: "As the
layout of the game is based on the actual layout of each of our
resorts, it really educates the players about the many different
facilities we have to offer - it's also terribly addictive to
play!
"Butlins Happy Days appeals to both parents and children alike
and I'd like to thank the team at TAMBA for all their hard work in
the design and implementation of the game".