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Orchestra deal brings music to the ears of Chiltern Railways

Pictured: Orchestra of the Swan (OOTS) Artistic Director David Curtis (right) celebrates the orchestra's new corporate partnership with Chiltern Railways' Customer Service Director Ian Baxter and OOTS double bass player Sam Riches

One of the UK's leading chamber orchestras Orchestra of the Swan has hit a high note by forming a unique corporate partnership with Chiltern Railways.

Chiltern passengers can enjoy special offers on concert tickets while Orchestra of the Swan will benefit from the company's marketing support now that Chiltern Railways has become the orchestra's Principal Rail Partner.

The rail franchise runs services from London Marylebone station to both Moor Street and Stratford-upon-Avon where the orchestra has residencies. 

Since September 2011, Chiltern has reduced journey times to Moor Street with two trains an hour - with the fastest time now only 90 minutes.

David Curtis, Orchestra of the Swan Artistic Director, said: "Chiltern Railways shares our passion for being innovative and forward-looking while maintaining traditional customer values which is why we especially welcome the company as our new Principal Rail Partner."  

Ian Baxter, Customer Services Director for Chiltern Railways, said: "We are delighted to be supporting such an innovative and accessible orchestra at a time when we have just made major improvements to our Moor Street to Marylebone service."     

Chiltern has also signed up as a Symphony Circle member of Orchestra of the Swan's new Corporate Partnership programme, joining leading, finance, construction and professional organisations in enjoying the top scale of benefits under the scheme.

The innovative business support programme offers membership from Associate up to Sonata, Concerto or Symphony Circle level with benefits accruing on a sliding scale from as little as £250 a year.

Associate Partners receive complimentary concert tickets to OOTS's Stratford-upon-Avon, Birmingham or London subscription series, with an invitation to the interval and post-concert receptions. They also receive the orchestra's latest recordings, a quarterly newsletter and their gift acknowledgement in the concert programme.

David Curtis said: "Our new Corporate Partnership programme is aimed at helping businesses to boost their target markets, enhance brand awareness, build business relationships and strengthen their reputations for corporate citizenship.

"We are delighted that so many companies have signed up to this programme, which comes with our ability to help create bespoke packages for client entertainment, corporate promotion or community project involvement."

Orchestra of the Swan, which has appointed outstanding young pianist Benjamin Grosvenor as its new Associate Artist and has cellist Julian Lloyd Webber as a regular soloist, is in its fifth season as Artists in Residence at Town Hall Birmingham. It has developed an outstanding worldwide reputation for the quality of its recordings.  

Companies wishing to learn more about the orchestra's Corporate Partnership packages should contact Lisa Marie Houghton-Reade at its Stratford-upon-Avon base on 01789 267567 or email lisa-marie@orchestraoftheswan.org.

 

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Article published by Midlands Business News on 8 December, 2011

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