Flint Bishop

One million shoppers welcome new stores to Highcross

As Highcross welcomed its millionth shopper in December to the centre on Saturday, it also saw three brand new retailers strengthen its festive offer. 

The North Face, which specialises in outdoors equipment and clothing, RE59 - a female fashion brand - and Image Surgeons, which offers personalised products and gifts, have all opened on the centre's upper mall. 

Jo Tallack, general manager at Highcross, said: "The North Face, RE59 and Image Surgeons add to the diverse retail mix we have at Highcross and we're delighted to welcome them to the centre just in time for Christmas.

"This December we've seen more than one million Christmas shoppers through the doors so far, with 150,000 of them braving the cold this weekend alone.   

Highcross continues to buck the national trend, with footfall last week up almost 10 per cent compared to the previous week. Sales remain strong and are up two per cent on last year. Footwear, jewellery and toys are amongst the centre's best sellers; with Build-a-Bear Workshop reporting that is has now sold more than 10,500 bears since it opened in September this year.

Ms Tallack continued: "It is encouraging to be able to welcome new brands to the city during this key trading period. The success of Build-a-Bear Workshop shows that there is an appetite amongst shoppers for new stores and experiences."

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Article published by Midlands Business News on 22 December, 2011

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