As the highly anticipated British film about Marilyn Monroe opened in UK cinemas, one vintage fashion retailer has been cashing in on the 50's glamour demonstrated so perfectly by this iconic film.

Sofia Tourlakidou originally from Greece started SoLovesVintage, an online vintage boutique offering high end vintage clothing and accessories back in 2009 and the launch of 'My Week With Marilyn' last week has seen her 50's stock literally flying off the shelves, especially to those in the Midlands.

Attracting a cult celebrity following and the attention of leading fashion retailer ASOS, SoLovesVintage has been inundated with enquiries and sales from women seeking to recreate the 'screen siren' look which Marilyn was so famous for.

Sofia, whose online boutique stocks clothing and accessories said: "With well known celebrity vintage lovers including, Kate Moss, the Olsen sisters and Dita Von Teese, vintage shopping is becoming less intimidating and more enjoyable for many women."

Nearly four decades after Marilyn's death, the high quality British film is based on the story of Colin Clark, who worked as a third assistant director on the 1957 British film comedy 'The Prince and The Showgirl.' The tragi-comedy, offers an amusing glimpse into the chaos created when Marilyn turned up at Pinewood Studios, west of London, during her 1957 stay.

"The launch of this film has been fantastic for our sales and we have had to source more items to cope with the demand. We have found that women, especially those in the Midlands are coming forward for vintage garments in particular. The 50's was full of glamour, sparkle and sophistication, which is great for the festive season.  We are finding that many women are investing in vintage garments to take them through the party season and into the New Year," Sofia said.

For more information or to view the So Loves Vintage 50's range, please visit www.solovesvintage.com