Pictured:  Alastair Campbell at the Arc Business Centre

Local business owners and managers gathered in Market Harborough last week (Tuesday 29th November) to learn about how social media can help their companies. The free seminar, which explained how the use of websites such as Facebook and Twitter can help to grow businesses was held at the new Arc Business Centre at Archway House on the outskirts of Market Harborough.

The seminar explained why organisations should use social media and included a general overview of different social media websites. Speaker, Alastair Campbell of The Ideal Marketing Company (www.theidealmarketingcompany.com) was delighted with the interest shown by local companies. "No one can really afford to ignore the impact that social media can have on their turnover and profitability - they are now as important tools as having a company website," he comments. "However, many people are still unsure about how best to go about using social media effectively and so I felt that a seminar on the subject would be useful for businesses in the region."

The event was the first to be held at the newly opened Arc Business Centre and was fully subscribed, attracting over 60 guests from all over Leicestershire and Northamptonshire. "Alastair made some great points that have made us think about what we should be doing in regard to using social media alongside our current marketing," comments delegate Trish Polgreen of Andrew Granger & Co estate agency. "It was really interesting to be able to see the potential that these sites have for businesses in all areas of industry."

Due to the high demand, another seminar on the topic is being planned for 31st January 2012, also at the Arc Business Centre which has units of varying sizes available for lease. For more information on the seminar or to book a place, please contact Alastair Campbell on 01858 445 543 or email alastair@idealmarketingcompany.com