Pictured: Ikano branding

Nottingham based public relations agency Tank PR has been appointed by Ikano Financial Services as its retained PR agency.

Ikano is one of the UK's leading specialist providers of loyalty and finance solutions to the retail industry, and Tank PR will be working to increase Ikano's profile in the retail sector and raise awareness of the brand to UK consumers. 

"In the tough market conditions of the past few years, we have provided our retail clients with products and services to help them increase sales and customer spend. We now think that it's time to increase the understanding of our offer in the retail and consumer markets," explains Sarah Murphy, Ikano communications director.

"We had been considering agencies for some time and selected Tank PR, as aside from of it's strong retail and financial experience, we felt that the professional and ethical nature of the business was a good fit with our own."

Trevor Palmer, director of RAR accredited Tank PR, says of his company's latest account win:

"Ikano is a respected name in retail and finance, and we feel that with a solid engagement strategy with its target media and some creative seasonal campaigns, it will achieve the exposure necessary to increase its presence on the UK high street."

The Ikano account win follows Tank PR's appointment of Helen Shepherd to its team, and the company's shortlisting for Midlands Outstanding Small Agency of the Year at the CIPR PRide Awards.