Pictured: Host Kriss Akabusi celebrates the award
wins with agency MD, Sue Bailey (L), and Client Services Director,
Michelle Wright
West Midlands marketing communications agency, Gough Bailey
Wright, has scooped two gold awards at the Chartered Institute of
Public Relations (CIPR) PRide Awards 2011, one of the biggest
accolades in the industry.
The awards ceremony, which took place at the Hilton Birmingham
Metropole on Friday night (2nd December), celebrated the best PR
campaigns in the region over the past twelve months, after
receiving over 1,000 entries.
Gough Bailey Wright, based in Bromsgrove, Worcestershire, picked
up gold awards for Best Public Affairs and Best Use of Media
Relations campaigns for clients Sainsbury's and Drayton Manor Theme
Park, respectively.
The judges commented on the Public Affairs gold win as: "A
highly effective campaign that secured excellent results for
Sainsbury's and is an example of how to successfully manage a
leading public affairs campaign."
The award for Best Use of Media Relations was won for a creative
campaign to promote Drayton Manor Theme Park during February and
half-term by using two male monkeys, named Elton and David, who
were regularly seen hugging at the park's zoo. The campaign was
tied-in with Valentine's Day.
Comments from the judges were: "The use of 'Elton and David' as
a source of media interest was a PR masterstroke and this
outstanding media relations campaign is a worthy winner!"
Sue Bailey, Managing Director at Gough Bailey Wright, said:
"We're absolutely delighted to have received these awards, which
are a fantastic reflection of the continued growth and success of
the agency.
"The commitment of our team is second to none and their drive to
deliver the best results for our clients is outstanding. Our ethos
of passion, dedication and going the extra mile for our clients is
the key to our continued progress as an agency and we are keen to
extend what is now a three year run of top level awards."
For further information about Gough Bailey Wright, please
visit www.gough.co.uk