Pictured: Artist Kelly MacPhee with her design in the ground
floor waiting area of the £22.5m City of Coventry Health
Centre
Modern art meets modern healthcare in Hillfields, as Coventry's
new £22.5m flagship health centre boasts state of the art
facilities with award-winning art from commercial artist Kelly
MacPhee, who has just graduated from Coventry University with a
First Class Honours Degree in Illustration and Graphics.
The City of Coventry Health Centre is fully operational from 9
January 2012, but opened its doors on Saturday 10 December from
11am to 3pm, to give people an idea of what the five-storey,
multi-facility centre will provide. This was also the first chance
people had to see the impressive wall art specially produced by
Kelly MacPhee, which is integral to the internal colour palettes
which will aid patients to find their way around the centre.
NHS Coventry and Coventry Care Partnership ran a competition
open to students from Coventry University's fine art, illustration,
graphic design and photography degree courses. The brief was to
create images that would enhance the interior of the facility,
providing interest as well as helping people to find their way
around the five-storey building. Each floor has been designed with
a metallic colour palette reflecting Coventry's industrial
heritage. This metallic theme and the concept of the overall
building architecture acted as the inspiration for the
artworks.
Kelly MacPhee was chosen from eight submissions as the
competition winner and awarded £2,000 prize money. She
said:
"My plan was to bring in a new element to each floor, something
that could give each metal a bit more life. So I gave each floor a
new element of my own such as nature, healthy foods and items made
from the particular metals such as teapots and weights. I wanted to
create imagery that could be looked at and enjoyed quickly when
walking past, but also in greater detail for people when sitting
and waiting for their appointments. From a distance it just looks
like lots of shapes and patterns, but close up you can see some
objects that you may not have noticed at first.
"When I won the competition I was extremely pleased and really
shocked to have had my work chosen for all five floors of the
building. The prize money has been a huge bonus, and has enabled me
buy various equipment to help start up my career as a commercial
artist. My degree course at Coventry University has played a huge
part in the way I produce my work. To make my designs I use paper
cut-outs which are creased to give more texture, then photocopied
with the lid up to enhance the light and dark areas. This was a
technique which my tutor showed me in my final year, and it is from
this technique that I have developed my own unique style of
illustration."
Kelly's artwork has been transferred onto vinyl wallpaper and
displayed on large expanses of wall in the reception and waiting
areas throughout the building. The designs will be in place for the
next 25 years.
Frances Tobin, Arts Coordinator for the City Centre Health
Facility, was part of the initiative and judging panel. She
said:
"The Digital Artwork Project has been a very successful
collaboration with the University, giving students the opportunity
to create inspirational artworks for the people of Coventry. The
panel was looking for exceptional artworks that would excite
visitors and staff alike, and the final submissions exceeded all
our expectations. Kelly's designs will be a great addition to the
City Centre Health Facility, which is a striking, modern building
both inside and out."
George Marsh, Chairman of the Coventry Care Partnership,
said:
"We were impressed with the high level and professionalism from
the students at Coventry University's School of Art and Design.
We've enjoyed working with the University and hope to explore
further community involvement with its staff and students in the
future. The chance to have your work permanently exhibited for 25
years is testament to our commitment to supporting local artistic
talent within our building."
The City of Coventry Health Centre is situated at 2 Stoney
Stanton Road, Hillfields, Coventry, CV1 4FS.
For more information about Coventry University, please visit
their website here: www.coventry.ac.uk