Pictured: The Hollywood Monster with the street dancing
santas
A festive flash mob was a real show-stopper for shoppers on the
streets of Birmingham, all in aid of Birmingham Children's
Hospital.
The surprise stunt saw hordes of street dancing Santas, dressed
head to toe in red lycra morph suits, dancing to hip hop Christmas
songs. Hollywood Monster, a digital print solutions company,
sponsored the video, which is fronted by television and radio
presenter Richard Bacon. The video will be released on YouTube with
all proceeds from the sponsorship going to the hospital.
Tim Andrews, managing director of Hollywood Monster, said: "We
are proud to sponsor the flash mob in aid of Birmingham Children's
Hospital. The hospital is a lifeline for families and their sick
children all year round, but its work is especially poignant at
Christmas time."
The dancing santas were from EQHO, an award-winning street dance
group from Warwick University.
Dorine Mwesiga, who choreographed the dance, said: "The idea of
street dancing in order to raise money for charity really appealed
to us. The reaction from passers-by was phenomenal - some even
started joining in!"
Catherine Allen from Ember Television, the company producing the
film, said: "We wanted the film to foster a sense of creativity,
festive vibrance and community spirit. It shows that despite the
riots over the summer and all the economic doom and gloom,
Birmingham is a warm, charitable city that is determined to enjoy
Christmas.
"Raising money for a charity through sponsorship of a viral
video has so far proved a huge success. With all profits going to
Birmingham Children's Hospital, this video epitomises what
Christmas should mean: festivity, union and generosity."
The video - Street Dance Santa Flashmob Interrupts News Report -
will be available to view on You Tube from Monday 12th
December.
Hollywood Monster, based in Birmingham, employs around 65 people
and works with major companies including Next, Virgin Media,
LilyWhites, Debenhams, Ann Summers, Coach, Whistles, HMV,
Westfield, Carillion, Morgan Sindall, Lovell Homes, Redrow and
Bovis Homes. Sectors it is active in include commercial and
residential property, construction, retail, corporate, exhibition,
outdoor media, event, stadium, museum and theatrical.