Owners of one of the Midlands' leading conference and exhibition
venues have seen a multi-million pound investment bring an
immediate business boost.
Southwater Event Group owns The International Centre, Telford,
which has unveiled a £10 million expansion to create
additional event suites. And now, three major associations have
signed up to hold their events at the venue.
SEG chief executive Tom Gray, said: "We're very pleased that our
investment has seen such immediate and impressive results, and it's
great news that our commitment to continually upgrade our
facilities is paying dividends."
The British Veterinary Nursing Association will be the first of
the three new events at the venue when they bring their event to
Telford from October 5 to 7, 2012.
Association manager, Angela Mariconda, said: "The decision to
change the location of a well-established and successful event was
not an easy one to make. But The International Centre offers many
advantages over the previous venue, including purpose-built lecture
theatres, excellent exhibition space and a wide selection of
hotels."
Next on the events calendar will be the Ladies Association of
British Barbershop Singers who will hold their 2012 annual
convention from October 26 to 28.
Margaret F de Wolf, for LABBS, said: "We have had 35 conventions
across England and Wales, and we look for venues that are suitable
for our members and their travelling requirements.
"And of course, venues that fulfil our requirements for space
and an auditorium. We have tried to keep everyone happy by
alternating between north and south, but we find a centrally
located venue is very popular."
The third new deal is with the British Cattle Veterinary
Association who will come to The International Centre on November
15, 2012.
Dee Little, for the Association, said: "We currently hold
congress in Torquay and Southport, and we needed somewhere in
between. We chose Telford because we were looking for a more
central venue which could give us good quality facilities with a
large exhibition space and conveniently placed conference hotel
facilities."
As well as The International Centre, SEG comprises The
International Hotel, The Holiday Inn, Grays Hotel and Stagecraftuk,
an events production company.