Birmingham is demonstrating its credentials as one of Europe's
most popular meeting destinations, partnering with Warwick
Conferences at this year's EIBTM in Barcelona, the leading global
event for the meetings and events industry.
Exhibiting on VisitEngland's stand for the three-day event which
started on 29th November, the city's business tourism programme
Meet Birmingham, together with the University of Warwick based
collection of conference venues, is highlighting the sheer variety
of its regional proposition to more than 14,000 international
industry leaders.
Ian Taylor, Commercial Director at Marketing Birmingham, the
city's strategic marketing partnership that operates the Meet
Birmingham programme, commented:
"EIBTM represents an excellent opportunity for Birmingham to
reinforce the message that we are an outstanding city to host and
deliver first class events thanks to internationally renowned
venues and hotels, a vibrant cultural scene, fantastic retail and
restaurant options and a rich heritage.
"Our partnership with Warwick Conferences also allows us to
highlight to a leading international audience the crucial role that
our entire region can play in welcoming major events."
Hosting some 4,000 events attended by in excess of 200,000
delegates each year, Warwick Conferences is an award-winning
collection of venues based at the very heart of England, offering
dedicated conference facilities on a 700-acre rural setting. The
largest of its three purpose-built training and conference centres,
Scarman, recently enjoyed an extensive £2 million renovation
and refurbishment programme, with a brand new look and feel to its
public areas, cementing its place as one of the leading venues of
its kind in the UK.
Rachael Bartlett, Head of Sales and Marketing, Warwick
Conferences, said:
"Our attendance at EIBTM 2011 is of great importance in our aim
to reach and advise the European market of how we can meet and
exceed their expectations. This is both in terms of our facilities
and service standards. We are hoping to enable buyers to conference
with confidence at Warwick. We are really excited about the show,
and look forward to meeting valuable new contacts."
Meet Birmingham and Warwick Conferences will form part of the
VisitEngland stand G270 at Fira Gran Via in Barcelona.