Despite household budgets being squeezed throughout 2011,
Birmingham shoppers are expected to loosen the purse-strings and
splash out in favour of festive cheer this Christmas. Figures from
Barclays predict that £1022 million will be spent during
December. Across The UK consumers are expected to spend
£17,540 per second, a four per cent increase from December
2010.
The research shows that Birmingham consumers will hit the high
street and use their debit cards for the bulk of their shopping,
with a record £623 million expected to be spent on cards
during December. Supermarket tills will be ringing the most with
them likely to pocket £135 million, whilst £33 million
is predicted to be spent at petrol stations and £18 million
at department stores. Online shopping accounts for over a quarter
of this debit card spend.
A total of £399 million of cash is expected to be
withdrawn from Birmingham's ATMs and banks throughout December. The
busiest days for spending across the UK are predicted to be Friday
23rd December for debit cards when Barclays expects over £1
billion will be spent and ATMs on Saturday 24th December with
£774 million being dispensed. The peak time for ATMs is
forecast to be between 11am - 12pm, that's £24,890 being
withdrawn every second.
The top cities for spending in the UK are predicted to be London
which should attract over £5 billion of spending throughout
December, followed by Greater Manchester at just under £2
billion, Birmingham with £1 billion, then Sheffield and
Newcastle upon Tyne with spend of over £820 million.
Dan Wass, Director of Current Accounts at Barclays said: "It's
been a difficult year for consumers whose household budgets have
been squeezed to cope with rising costs, but we are expecting
shoppers to shun the doom and gloom and spend record levels as
retailers make massive reductions to entice them in.
"Whether you have a Christmas spending strategy or are more of
an impulse festive shopper in search of a bargain, using a debit
card is the easiest way to get your Christmas shopping done quickly
and securely. We urge shoppers to stay safe in busy areas and
encourage them to use their debit cards rather than carrying large
amounts of cash. We would remind them to be careful to take care of
their card and their PIN during the busy festive period."