Pictured: Carl Foley (Shop manager) in Forgotten
Vintage
Birmingham's first charity shop dedicated to retro vintage
clothing and accessories has opened in the city centre.
Forgotten Vintage in Great Western Arcade, Colmore Row, is
jointly funded by Trident Reach the People Charity and SIFA
Fireside, both of which support homeless people in Birmingham.
All proceeds will be split between the two charities and will be
invested back in the city's work to tackle homelessness.
The store, which will be open six days a week, opened to
shoppers on Saturday (26th November) and stocks a wide range of
unisex vintage clothing from the '60s through to the '90s and is
also preparing to expand to include vintage furniture.
Richard Leighton, Reach the People Charity's In-House Social
Entrepreneur, said: "Forgotten Vintage is Birmingham's first
charity shop dedicated solely to retro and vintage clothing,
accessories and items.
"The shop is being opened initially on a six-month trial but we
have high hopes that it will prove a hit with customers from
teenagers upwards. It is a real first for Birmingham and we think
people will love coming to see the array of items we've uncovered
to sell."
Shop manager Carl Foley launched the Forgotten Vintage brand
around 18 months ago and has previously traded via vintage and
retro fairs. He said: "There are very few vintage shops in
Birmingham compared with other cities in the UK and certainly this
is the city's first vintage charity shop.
"I am convinced the demand is out there and the vintage market
will grow and grow in Birmingham once there is somewhere like this
for people to go."
Carl, aged 24, has a background in high street retail fashion
but says he is keen to bring something a bit different to the
market.
He says: "I've always been interested in fashion myself and I
enjoy searching out fashion-based pieces from any era. Vintage
clothing appeals to so many people, from students to people who
remember things the first time round, and from collectors to
fanatics who will only wear clothes from a particular era.
"Clothing from the '60s and '70s is always particularly popular,
such as skinny jeans, pointy shoes and skinny ties, but anything
which people remember and which is iconic can be classed as retro -
even tracksuits from the '90s which I remember wearing myself!"
SIFA Fireside, which works alongside those who are socially
excluded or disadvantaged, addressing alcohol issues and
homelessness, has provided the shop with a storage facility so
items can be cleaned up and prepared for sale. Forgotten Vintage
will also be working with city fashion students who will be helping
to customise items for sale.
It is hoped that the shop will be able to provide somewhere for
people receiving support from the charities to volunteer to gain
work experience and improve their employability skills.
Simon Hackett, Head of Development at SIFA Fireside, says: "We
are extremely excited to launch this project and hope it will be
the start of many happy shopping years to come for Birmingham
residents.
"We will be accepting vintage donations throughout the duration
of the store's opening and hope Forgotten Vintage will offer
volunteer and training opportunities to individuals affected by
homelessness and act as a platform into further training and
employment."
Forgotten Vintage is appealing for people to donate any unwanted
vintage clothing or furniture items. For more information, please
call into the shop or contact store manager Carl Foley on 07564
603936.