Pictured: Luke Bull, Account Director at Wyatt International (left) and Jeremy Salisbury, Head of Marketing at Brammer UK

Wyatt International, Birmingham's longest established independent PR and integrated marketing communications agency, has further extended its partnership with leading European manufacturing, repair and overhaul (MRO) spares distributor Brammer.

The new appointment sees Wyatt now responsible for Brammer's entire PR, web and digital strategy across 15 countries, from France, Germany and Benelux to eastern Europe and Iceland. It follows a three-way pitch process for the highly contested digital account involving other leading business-to-business agencies.

The complete solution will comprise 15 local country websites, CMS implementation, highly secure hosting, e-commerce integration, online advertising, social media marketing, SEO consultancy, mobile optimisation and individual PR strategies for each country.

The new initiatives confirm Wyatt's truly international status, with other clients including major global names such as 3M and LINPAC Allibert. It also highlights Wyatt's expertise in the digital arena where it delivers and manages strategic social media campaigns as well as creatively driven digital marketing programmes embracing innovative technologies such as smartphone apps, online banner retargeting, interactive video and mobile tagging (QR Codes). 

Wyatt International Managing Director Karen-Anne Bernie commented: "The partnership between Wyatt and Brammer has gone from strength to strength over the past few years, with the extension of the PR campaign into Europe coming on the back of the UK campaign's recognition as 'best practice' within the Brammer Group.

"Our success in winning Brammer's digital business follows a number of other key digital account wins including AKW, Legrand and Meguiar's. This confirms Wyatt's status as an innovator and a major digital player."

Jeremy Salisbury, Head of Marketing for Brammer UK, added: "Wyatt's innovative, strategically-led PR and marketing communications activity has been integral to our continued growth in market share in the UK - we have similar high hopes for the Brammer Europe PR campaign as well as for the optimisation of Brammer's digital brand presence across our 15-country network."