Pictured:  Paul Lakin, Wolves head of commercial affairs, with Spencer Middleton, Team Sims technical manager

Wolves fans can now top up their mobile phone thanks to an innovative new deal which sees the club become the first Barclays Premier League team to introduce a branded mobile phone network.

The club is the first premiership football team to benefit from a new style network which brings cheaper pay as you go tariffs for its loyal customers. The move follows similar deals offered by major European clubs including Benfica and Paris Saint German.

The Wolves mobile network (www.wolvesmobile.co.uk) entitles fans to buy fully branded pay as you go SIM cards and benefit from at least 50 per cent less in call charges than the average pay as you go customer.

Fans can also benefit from exclusive deals and discounts, the first being a match ticket giveaway for Wolves v Stoke on 17th December 2011. This exclusive giveaway is an introductory offer based on pre-orders of Wolves mobile SIM cards and available whilst stocks last.

Wolves head of commercial affairs Paul Lakin said "We are delighted to offer our fans a Wolves mobile pay as you go SIM card that first and foremost provides outstanding value and network coverage.

"In today's climate it is essential we provide our fans with the very best products in the marketplace and I'm sure our fans will enjoy the volume of calls that can be made by purchasing Wolves mobile SIM cards."

A Mobile Virtual Network is one where organisations are permitted to use the infrastructure and support from the major mobile phone networks under their own name. Wolves Mobile has been set up by communications experts Team Sims, who specialise in working with sports organisations at all levels - from grass roots clubs to major teams.

As well as Wolves, Team Sims are in the process of setting up similar networks for a number of other Premier League, and Football League clubs.

Team Sims technical manager Spencer Middleton said: "These are exciting times for sports clubs as they tap into the marketing and sales potential of their own branded network. But of course in many people's eyes, it's the benefits the network brings the fans that will have the biggest impact.

"We're delighted to have forged this working partnership with Wolves and thank them for their trust and belief in our technical expertise. We look forward to a future of increased benefits to fans and community pluses for the club thanks to its own branded network."