Pictured: Mark Layder
A Shropshire entrepreneur is to dedicate his life to teaching UK
businesspeople how to sell after launching his new venture.
Whitchurch's Mark Layder believes the QoL (standing for Quality
of Life) Academy, which is based on an American concept, will help
the nation's business owners overcome their reluctance to sell and
focus on making more sales.
He claims the inherent reservedness in the British psyche,
coupled with a failure to truly define a sales process, is what is
holding British business back.
And as well as helping business owners put the right structures
in place, he is offering to sell on their behalf by becoming their
'business promoter' - business' answer to boxing's legendary
promoter Don King.
He said: "In the USA, when someone sees an opportunity, they
tend to go for it, whereas in Britain we are naturally a bit
hesitant and cautious.
"This is especially true in business, and if we want to emerge
from this recession strongly, we need to become more proactive.
"We will help change attitudes among small business owners, and
become their 'Mr 15%' - promoting their business for them - if they
still don't want to sell themselves."
Mark Layder, and his wife Ellen, have worked in personal
development since 1989, in seven countries including Spain,
Switzerland and the USA.
They have helped a wide range of people from all walks of life,
including Major Peter Danby, from the British Army, Sir Tom Farmer,
Chairman of Kwik-Fit Holdings, and Premiership footballer Andy
Johnson.
His mission is to create a network of 'Entelechists' - experts
on various aspects of business who will help to educate business
owners - and overhaul the UK's education system.
He said: "The education system is failing us on just about every
level - particularly on the skills needed for life in the 21st
Century and the art of attracting and capitalising on
opportunities.
"We aim to put education into the hands of dynamic
entrepreneurs, or 'Entelechists', to trigger an upsurge in
effectiveness and achievement for millions of people
nationwide."