Flint Bishop

Two great Birmingham brands unite

Pictured: (l-r) Kathryn James, MD of the NEC, Birmingham Royal Ballet Artists Laura Davenport, Jade Heusen, Laura-Jane Gibson and Keith Longmore, Communications Director at BRB in an empty NEC hall

This December the NEC's hall space will be graced with ballet dancers as the venue invites Birmingham Royal Ballet (BRB) to utilise one of their 20 interlinking halls for rehearsals.

Following the stunning production of Peter Wright's 'The Nutcracker', which runs at Birmingham Hippodrome from November 25 to December 11, BRB takes the ballet to London's O2 arena. In preparation for London, and a venue the company have never performed in before, a mock-up performance area is being created at the NEC Birmingham. This will help BRB dancers, creative and technical teams to familiarise themselves with the different stage size.

This is a landmark union between BRB and the NEC, bringing together the venue's experience, expertise and resources in order to help the company prepare for their next run of shows.

Keith Longmore, Communications Director at BRB said: "Historically the ballet has been performed in a theatre, appearing at the Birmingham Hippodrome since 1990, but the move to London's O2 marks the first arena performance outside of Birmingham.

Longmore continues: As we're unable to get into the O2 ahead of our performances there, we had to find somewhere large enough to allow the team to experience the difference in size and understand the knock on effect that will have on choreography - and where better than the NEC".

Kathryn James, Managing Director at the NEC, said: "I'm proud to be supporting such a prestigious fellow Birmingham Brand and I'm really looking forward to seeing NEC hall space used for something totally different - it just demonstrates the flexibility of our venue. Literally anything is possible!"

 

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Article published by Midlands Business News on 29 November, 2011

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