Pictured:  Jamie Oliver with the Hartman formal dining set (Jamie Oliver Images © David Loftus 2011. Jamie Oliver is a registered trademark)

Telford-based Hartman UK is strengthening its position as a quality outdoor furniture manufacturer with an exclusive collaboration with Jamie Oliver.

Following the sell-out success of Hartman's Jamie Oliver Fire Pit for two years running, the leading garden furniture manufacturer has secured a deal with the celebrity chef to extend the collection for 2012. Hartman is currently working with retailers to secure orders for next season.

Paul Facey, Sales and Marketing Director at Hartman, explains: "The feedback from consumers for the Jamie Oliver fire pit set has been fantastic, and with sell-out sales, retailers are extremely enthusiastic and fully behind the range extension. Orders for the fire pit have already increased 100% from last year, so production will be at least doubled for next year.

"The quality of the product combined with the Jamie Oliver branding, and supported by solid point-of-sale and marketing, mean that we anticipate a good season ahead for this exciting new collection." 

The 'Get Inspired' range of products will include a formal dining set with integrated ice bucket and six chairs, a sun lounger and a deep-seated sofa bench, all made from cast aluminum with contemporary caramel cushions.  It will be available from leading retailers from spring 2012, retailing from around £350 for a lounger to £1199.99 for the fire pit set.

Facey adds: "The Get Inspired range builds on the more chilled-out, lounging experience you get with the fire pit set, to provide a more formal dining product. Of course it has a Jamie 'twist' and comes with an integral ice bucket in the middle. There are a couple of further seating options for people who may want additional garden furniture to complement and match their core dining set."