Pictured: Chris Steele
A specialist producer of viral and social media games is
celebrating after winning four new contracts.
Koko Digital, based at Keele University Science and Business
Park (KUSBP), has been selected by four leading companies to run
innovative digital campaigns aimed at raising awareness and driving
web traffic.
The nine-strong team is working with Phones 4U to help boost
sales with the launch of a viral game called Zombies Ate My Phone.
Designed to be played online across websites, blogs and within
Facebook, the game also offers the chance to win the latest iPhone
4S handset.
For book publishers Rough Guides, Koko has recently launched its
first iPhone game. The application is based on a viral game that
the Koko team developed in March 2011, which has been played over
11.5 million times since its launch and won the award for Best Use
of Viral Communication at the Travel Marketing Awards 2011.
OCR (Oxford Cambridge and RSA Examinations) has chosen Koko to
produce a range of Facebook apps which give teachers and students
access to a range of online tools and resources, as well as
mechanisms to reach a larger social audience.
At the end of November, the team will be launching a new
campaign for Confused.com called Cara's Pocket Launcher. This will
be the third campaign that Koko has produced for the price
comparison site, which involves firing their lead character Cara
from a huge cannon, collecting coins as she flies through the
air.
Speaking about the new contracts, Chris Steele, managing
director of Koko Digital said: "These are all new and innovative
campaigns that highlight the creative talents of our growing
team.
"The campaign for Phones 4U has only been running for a few
weeks and was played over 100,000 times in its first day alone.
"The iPhone game for Rough Guides is really exciting for us.
It's just been featured on the App Store, so are confident that it
will follow the same success as the viral version and help us to
win more iphone gaming projects. This is an area we're looking to
expand into so we're keen to start promoting our services in this
sector. We are also hoping to develop our own games direct to the
consumer, which we'll be looking to launch sometime next year."
The new projects follow Koko's success at the Fresh Awards 2011
last month. The team won the award for the 'Most Innovative and
Informative App' for its Eruption Disruption game. Developed for
the awarding body OCR (Oxford Cambridge and RSA Examinations), it
was designed to help teach students about the effects ash clouds
have on commercial airlines. It has received nearly 10 million hits
since its launch 11 months ago.
Koko Digital moved to KUSBP in 2008 as it needed contemporary
office space, business support and a professional business
address.