Pictured: Chris Bird (Four Seasons), Michael Hix (Four
Seasons), Garry Wilkinson (NatWest)
Sleaford's family run Four Seasons Garden Centre & Farm Shop
is due to open their new 3,000 + sq ft extension at the beginning
of December, in time for the important Christmas trading period.
Funding to support the extension has been provided by their banking
partners, NatWest.
Four Seasons is a third generation family business. Based at
London Road, Silk Willoughby, Sleaford, the centre houses a plant
and cut flower department, gardening product essentials such as
fertilisers and lawn-care, a clothing store featuring brands such
as Tabury, Regatta and Dock of the Bay and a fully licensed
restaurant now seating over 150. Alongside the garden centre the
farm shop is an important part of the business. It offers fine
quality local and regional food and wines from Welbourne Bakery,
Gary Simpson Family Butcher, Doherty's Fruit & Veg and the Four
Seasons own Delicatessen.
The extension effectively doubles the retail space within the
garden centre increasing their stock holding capacity, whilst the
restaurant will be enlarged to include an extra 50 covers. The new
extension opens along with profiling Christmas on Saturday the 3rd
December. The centre will also stock traditional and unique
Christmas decorations and festive gifts including cards, wrapping
paper, candles and hampers to order.
NatWest who last year funded the development of the centre's car
park have provided further funding to support the expansion.
Speaking about the investment they have made, Chris Bird,
director of Four Seasons Garden Centre & Farm Shop said: "We
were simply running out of space. Despite the current economic
environment people are still investing in their gardens and we are
benefiting from this spending activity. The additional space allows
us to increase our stock holding across the range, providing more
choice and variety for our customers. We have also taken the
opportunity to drive further business in our restaurant where we
have increased capacity by 50 covers. This helps us to create a
real trip experience for people when they visit us."
Garry Wilkinson, senior relationship manager at NatWest who
arranged the loan added: "Chris and his business partner Michael
Hix have steadily grown the business over the last few years,
investing in their facilities to make the retail experience as good
as they can. Increased customer numbers have rewarded this strategy
and they appear well set to generate additional business and
revenues through the investment they have made this time."