Midlands based creative agency, Rees Bradley Hepburn has launched the new branding and global website for Biomaster Antimicrobial Technology (www.biomastertechnology.com).

Biomaster, part of Addmaster's product range, is the leading antimicrobial and antibacterial technology for plastics, paper, textiles and paints. RBH were tasked with repositioning the Biomaster brand to realise its full potential for development and provision of the finest antimicrobial additives in the world.

Developed in-house, the UK market website is the first site to be launched by RBH, with eight other language sites including Portuguese, Spanish and German being rolled out later on in the year. As part of the new brand launch, RBH also redesigned all marketing collateral including exhibition stands, brochures and enewsletters. For Biomaster clients wishing to use a newly created 'Biomaster Protected' logo on their product packaging and marketing collateral, RBH have also developed a co-branding guide.

Adrian Dimberline, Sales and Marketing Manager for Biomaster said, "We have really differentiated ourselves from our competitors with our excellent products and the trusted service we offer. RBH have helped us develop a brand identity and great website that reflects our company and will help us build our business for the future."