Pictured: Richard Stone, MD of Stone Junction

Industrial switch supplier PVL - Pressure Vacuum Level Ltd, has appointed Stafford based technical PR agency Stone Junction to provide media relations, blogging, social media and e-mail marketing services. 

PVL's objective in reviewing its marketing communications strategy is to help communicate the engineering knowledge that underpins its service. This is a very different approach to the majority of switch providers, whose sales process emulates mass market catalogue companies. 

"PVL's team is packed with qualified and experienced engineers, all of whom have a deep level of understanding of the design needs of our clients," explains PVL's head of sales and marketing David Almond. "This means we are able to tailor our service and offer the customer the products that best meet their unique and diverse needs." 

Richard Stone, founder of Stone Junction, outlines how the company aims to communicate PVL's message to its target audience of engineers in a range of industries. "The key to communication for a company like PVL is to first understand the needs of the target customer and then prepare content which helps that customer take another step towards meeting those needs. I think it's appropriate that this communication process actually mirrors PVL's own business model."  

PVL stocks a wide range of products including the incredibly accurate Omni-Fin flow meter, which can measure flow rates to a precise 0.001 litres/minute. Another hugely popular product is the PMN pressure switch, of which there have been more than 1.6M sold.